I’m beginning to think I picked the wrong week to put my stuff into a Pop-Up Shop. Have until Wednesday and then have to take it all down again, but so far the weather has conspired with the economy against me.
Obviously I knew things were different. Nobody has much money these days. But two days of torrential rain when even I considered going out to be plain daft has not helped my cause. I put out a bargain box – people do like to rummage for a bargain – and that’s where most of the sales are coming from. Don’t get me wrong, I’m delighted to have sold anything at all, and the bargain box is full of things that have been out before, nothing is new or specially made for this event. But if I am to make the week’s rent, then I need a drastic surge of customers.
Some years ago, when I was first running a Gallery, a Chinese painter who was quite well-known (still is for that matter) told me of the 10% rule. Send out invitations to the Private View. 10% will come; 10% of those will be interested in the art (as opposed to the cheese and wine) and 10% of those will buy. His forecast proved to be uncannily accurate.
I have no reason to believe that the same wouldn’t hold true for pretty much everything you care to name, including my felts and probably books too.
But the Weather? My fickle friend, you can be a real nuisance. Too hot and they all go to the beach. Too cold and most shiver indoors, only a few venture out. Rain? Torrential, pouring, sheets of it, coupled with some wind – that will kill it every time.
I have another Craft Fair next month, and a little outlet in town that takes some stuff all the time, but this is my big showcase. I could do with showing it to a few more people.
So wish me luck – here’s hoping I haven’t picked the wrong week!